Mistake #3 - Expecting an Immediate Return on Investment

Published on January 20

Mistake #3 - Expecting an Immediate Return on Investment


It's understandable to want a quick return on the investment of hiring a new chiropractor. But the reality is, it typically takes 6-12 months for an associate to become fully integrated and start contributing significantly to your bottom line.

During this ramp-up period, you may find your clinic operating at a break-even or even loss as the new hire gets up to speed. This can be frustrating, especially if you were counting on them to immediately boost your revenue.

The key is to have realistic timelines and financial projections. Understand that patience and proper onboarding are essential for your new associate to build rapport with patients and learn your clinic systems. With the right support, they'll eventually become a valuable asset - but it won't happen overnight.

Resist the urge to cut ties if you don't see an immediate payoff. Stay the course, and you'll reap the rewards of a productive, long-term partnership.